How not to Plan: 66 ways to screw it up
In fact, the most important part of every plan is planning on your plan not going according to plan.
Morgan Housel • The Psychology of Money: Timeless lessons on wealth, greed, and happiness
Strategy Scrapbook - Page 6-7 - Created with Publitas.com
view.publitas.comIt’s my favorite strategy book because it was so easy to put into practice, and because I recognized so many of the characteristics of bad strategy. Here are a few:
- Mistaking Goals for Strategy : A classic. “Our strategy is to grow revenue by 50% while improving gross margins by 200 bps.” Cool cool... how though?
- Fluff : Using buzzwords and jargon