How not to Plan: 66 ways to screw it up

How Brands Grow

Byron Sharp

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No Bullsh*t Strategy

Alex M H Smith

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Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life

Rory Sutherland • 1 highlight

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Made to Stick: Why Some Ideas Survive and Others Die

Chip Heath • 1 highlight

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Brand Thinking and Other Noble Pursuits

Debbie Millman • 2 highlights

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