One of the stupidest things I’ve repeatedly seen smart people do – I call this Advanced Stupid – is that they get so fixated on trying to optimize something complicated, that they forget to optimize for survival, and then they get knocked out of the game. Like having a startup trying to do something complicatedly clever, and then running out of

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Smart people are uniquely vulnerable to mistaking complexity for insight.

An executive writes a ten-page memo that could be one. An engineer builds an intricate system when a simple one would perform better at half the cost. The consultant mesmerizes clients with frameworks that conceal rather than reveal. We attach prestige to what mystifies us.... See more