How Nintendo became ‘the Disney of gaming’ through ruthless consistency of brand
Dani Gibsonthedrum.com
How Nintendo became ‘the Disney of gaming’ through ruthless consistency of brand
The Definitive Guide to Building Investable Consumer and Digital Lifestyle Brands
Sari Azoutmedium.com
Look at Nintendo, they’ve created their own world with their own characters. Not just like, “Oh, I’ve got to create characters.” No, it’s a culture, it’s a world, it’s a flavor, it’s a brand, it feels unique, something unique and fun, or interesting, and so it is. This is a very big topic to talk about. But I’m trying to distill it down as much as
... See moreBen Settle • BizWorld: How to Create an Irresistible Business Universe Your Customers Love to Buy from and Hate to Leave
Cirque du Soleil, Southwest Airlines, Curves, Under Armour, Tesla, and the Nintendo Wii are all clear blue ocean plays. They were new, wildly different from anything else in their industry, and as a result grew rapidly. They were just so inherently exciting and fresh. They broke new ground and then owned it, in some cases for decades before the com
... See moreRyan Holiday • Perennial Seller: The Art of Making and Marketing Work that Lasts
