How Nintendo became ‘the Disney of gaming’ through ruthless consistency of brand
Dani Gibsonthedrum.com
How Nintendo became ‘the Disney of gaming’ through ruthless consistency of brand
Creating and selling a brand new device (or two) every 4-7 years is tiring work, and nailing it every time historically doesn’t happen. And because Nintendo is always innovating in a truly distinct way, the upcoming customer response is somewhat unpredictable.
Aaron Bush • Why Nintendo Isn't the Next Disney (And What It Will Be Instead) — Naavik
Empowered by more dynamic cost structures, these brands focus on specific product categories, often control manufacturing from start to finish, create unbelievable customer experiences, and invite consumers to participate in shaping the business.
Randy Komisar • I F**KING LOVE THAT COMPANY: How a New Generation of Brand Builders Is Defining the Post-Amazon World
Media companies will increasingly have to choose what to own and what to co-pilot. Not every new venture needs to exist as an O&O product, nor does it have to exist within a centralized environment. Licensing out characters to various retailers, or allowing small merchants to use beloved characters in their own designs sought out by different c... See more