How news push notification strategies have matured in 2020 - Twipe
Mary-Katharine Phillipstwipemobile.com
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How news push notification strategies have matured in 2020 - Twipe
The answer was obvious: Make news and information not just smart, but as clean and efficient as possible. Get rid of unnecessary noise—autoplay videos, pop-up ads, unnecessary words—and write how our brains want to consume. And build it for a smartphone.
Jim VandeHei, Mike Allen, • Smart Brevity
Upworthy actually tries up to 25 versions of the same headline in its quest to find the perfect one.[94] A/B testing is very important: according to Upworthy, the difference between a decent headline and a perfected one is 1,000 vs. 1,000,000 views.
Aditya Agashe • Swipe to Unlock: The Primer on Technology and Business Strategy (Fast Forward Your Product Career: The Two Books Required to Land Any PM Job)
While modern newsletters like The Hustle and theSkimm built their audiences with daily curation and expanded their content offering from there, The Economist offers a playbook legacy publishers can leverage to retain subscribers by building their own curation muscle.