How news push notification strategies have matured in 2020 - Twipe

The result is billions of wasted words: • Roughly one-third of work emails that require attention go unread. • Most words of most news stories are not seen. • Most chapters of most books go untouched.

In a UGC model, the ability to keep pulling users back in through notifications is an essential part of sustaining engagement.

Media has shown that only 20 per cent of users return to a free application after one day. After 30 days, fewer than 5 per cent are engaging with the app.

The opportunity was that, increasingly, in the words of one former editor, ‘We are making news for people who already know the news.’

Let’s start by saying this: design matters. If the design of your product matters to you, if the design of your website matters to you, if the design of your workspace matters to you, so should the design of your newsletter. Here’s why. Because your design can say things about your product or your service without having to resort to using words. It