How neuroscience is being used to spread quackery in business and education

Educational neuroscience is a thriving field of research, and there are many excellent and doubtless well-meaning researchers doing rigorous and valuable work in the area. Unfortunately, there are also businesses that want to exploit teachers’ lack of experience and middle-class parental anxieties about school attainment.

Recent years have seen a huge growth in the public awareness of neuroscience. People have become more interested in new findings about the brain, and also find brain-based explanations quite compelling. This public interest has led enterprising individuals to try to apply neuroscientific ideas to more everyday situations.