🤯 How much should I be investing in brand?

For consumer products, I would 100% say product marketing is the place you should invest the most heavily. You’re essentially trying to build a road map. You’re trying to understand how people use the product, if they like it, if they don’t. I wouldn’t invest in the brand at the outset, because you’ve got to make sure you actually have a market fit

Good marketing wins in the short run and good products win in the long run.

The second assumption is just as dangerous: it is the dangerously linear assumption that the best way to build a brand is to set out to build a brand. I really don’t believe this. I think if you set out to build a great business, you’ll stand a fair chance of building a great brand. I am not equally confident that someone aspiring to build a great