𤯠How much should I be investing in brand?
If you run an ad on Facebook and count your clicks, and then measure how many of them convert, youâre doing direct marketing. If you put a billboard by the side of the highway, hoping that people will remember your funeral parlor the next time someone dies, youâre doing brand marketing.
Seth Godin ⢠This is Marketing: You Canât Be Seen Until You Learn To See
- Whatâs surprising for many people, she says, is that marketing is actually highly tactical. There are frameworks and distinct steps founders can take to define what their company is doing, why itâs important, and why â above all the noise â people should listen to them. - How to Position Your Business - âYou can't be everything to everyone, but y... See more
First Round Capital ⢠Positioning Your Startup is Vital â Hereâs How to Nail It
My opinion begins with a simple question: what is brand? To me, brand is a representation of you, your values, and what you think is important. Take that idea and sit on it, then ask yourself what Porsche stands for? What about Apple? Liquid Death? These companies are masters of brand, and theyâre companies that inspire my thinking around it, parti... See more
David Cramer ⢠What is Brand?
