How much are artists really making on Twitch? - Water & Music

To make $1000 per month, a creator needs about 100K Instagram followers, 2M views monthly on YouTube or 25M on TikTok (New Creator Manifesto, 2021). Contrast this with platforms that provide a more competitive mechanism for creator monetization. Just over 200 subscribers on Substack, OnlyFans, Twitch or Patreon at $5 per month will yield the same $... See more

On the opportunity side, NFTs could unlock special album incentives. You could get access to certain live stream. You can get limited edition albums. That's an interesting kind idea of incremental revenue for these players, but a key role for, as we've talked about, for these labels, is also this VC element to it. Imagine if I was a mid-tier artist... See more

But while some have been propelled to massive stardom, examples of a wide swath of the population achieving financial security from these platforms are few and far between. The current creator landscape more closely resembles an economy in which wealth is concentrated at the top. On Patreon, only 2% of creators made the federal minimum wage of $1,1... See more

Gaming as a talent and audience opportunity: Collaborations with gaming influencers and streamers, Investments in esports leagues and brands, Label imprints and management arms focused on gaming and esports,

Second, creators are already exploited: Spotify is very much like the universal searchable information database for music, it just operates for profit rather than for artists, and rights-holders get a fraction of a cent per Spotify play, an amount that must itself split between the label, the producer, the artist, and the songwriter. The CEO of Spo... See more