How Miro Grows: Tactical Lessons From The $17.5B Whiteboard
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How Miro Grows: Tactical Lessons From The $17.5B Whiteboard
Other products grow by encouraging collaboration. In this case, the product is still valuable on its own, but becomes more so as you invite others.
Gabriel Weinberg • Traction
Growth was about engineer[ing] systems of scale and enabling our users to grow the product for us.”
Sean Ellis • Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
Drive Growth by Picking the Right Lane — A Customer Acquisition Playbook for Consumer Startups
Dan Hockenmaierreview.firstround.com
Some of my biggest surprises when researching paths to PMF for top B2B companies:
1. If you build it, they *will* come—if you have strong product-market fit.
Early on, the way we approached our go-to-market was opposite of what most companies do, which is start with a super niche audience, find them, target them and expand to new markets
We started completely horizontal with a blank-slate product, and we got more and more narrow with our focus on landing customers over time. We started seeing organic ado
... See moreFirst Round Capital • Airtable's Path to Product-Market Fit
Sean Ellis, Dropbox built one of the most effective and most viral referral programs of the start-up world. It was as simple as placing a little “Get free space” button on the front page of the service.