How Miro Grows: Tactical Lessons From The $17.5B Whiteboard
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How Miro Grows: Tactical Lessons From The $17.5B Whiteboard
In a PLG model, the product sells itself through intuitive design, freemium tiers, and frictionless onboarding. Developers don’t need a community advocate or a conference talk—they sign up, try the product, and decide for themselves.
Lee Briggs • The Death of Developer Relations | lbr.
Much has been said about Figma’s astounding growth from $0 to $400M+ ARR in <5 years. In addition to being tough to build, developing a successful GTM motion took time and patience. Leadership was adamant that the product and pricing tiers be feature-complete before charging the customer. Product obsession and patience were ingrained in the cult
... See moreSean Whitney • Figma’s Early Days—How Patience & Discipline Fostered a Killer Product
Vernal said this focus on nurturing community was key to getting a foothold in the product world. “It would be futile and foolhardy to try to compete with Microsoft and Google in a top-down way, to build a similar product and sell against them,” says Vernal. “Instead, they found a small group of really die-hard fans that carried the product with th... See more
Sequoia Capital • ivan zhao
It’s surprising how often young startups push complex pricing tiers from the onset. At Figma, nurturing self-serve to develop the Enterprise tier was the right path. Once that proved itself, we layered on and scaled a sales org.
Sean Whitney • Figma’s Early Days—How Patience & Discipline Fostered a Killer Product
Early on, the way we approached our go-to-market was opposite of what most companies do, which is start with a super niche audience, find them, target them and expand to new markets
We started completely horizontal with a blank-slate product, and we got more and more narrow with our focus on landing customers over time. We started seeing organic ado
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