How Minds Change: The Surprising Science of Belief, Opinion, and Persuasion
As a former scientist, I’ve been trained to rely on objective facts. For years, when I was attempting to persuade someone, I would back my arguments with hard, cold, irrefutable data and expect immediate results. Drowning the other person with facts, I assumed, was the best way to prove that climate change is real, the war on drugs has failed, or t
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What Makes Your Brain Happy and Why You Should Do the Opposite: Updated and Revised
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This thought experiment and the corresponding survey reveal a fundamental truth about the nature of all of our beliefs: the things you believe are fundamentally based on some form of primary evidence. However, scientific studies have repeatedly proved that whether that evidence is objectively true or false doesn’t actually matter – we subjectively
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