How Memes Control Everything

properly understood, memes are strategies.

• Memes are units of cultural imitation


• We absorb memes that seem to work and fit with our prior memes


• When we absorb a meme, it gets expressed in our behavior


• When we express a meme, other people see it and might copy it


• Memes evolve through mutation and natural selection just like genes do


• People resist memes that don’t fit into their existing network

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Memes are essentially just patterns we imitate to achieve some desired effect. For example, in fifth grade I learned to play guitar because I thought it would make me cool. In college I smoked clove cigarettes and conspicuously read Heidegger. Today I write blog posts about business strategy and wear a recreational continuous glucose monitor.