Evolution is how contagious ideas are created in the wild. Where there are lots of different ideas, and there is competition for mind space, only the most effective ideas will win. Social media platforms are the most powerful memetic petri dishes in history, nurturing the growth and spread of virulent ideas, because of the plethora of ideas, the si

Most of the ideas that define them, including the inexplicit ones, have a long history of being passed from one person to another. That makes these ideas memes – ideas that are replicators.