Introducing a Rocks, Sand, and Water Framework for Attention

We always talk about consumers’ attention as being finite, but how is it divided?

I imagine consumers as dividing their attention in a given day across three different types of “events” or modes: Events that span bigger blocks of contiguous time (“Rocks”), micro events that take advantage... See more

This is why content marketing doesn’t work for most businesses. Businesses believe that publishing content attracts more eyeballs to their websites or products, which in turn increases sales. But did you know that the type of content you create affects awareness, consideration, and... See more