The goal of any page, of course, is to retain attention through its two major phases. First, transient attention, which is to say, “the short-term response to a stimulus that distracts attention” and then, second, selective sustained attention, which is conscious focus. A fascinating presumption in differentiating between these two forms of

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Introducing a Rocks, Sand, and Water Framework for Attention

We always talk about consumers’ attention as being finite, but how is it divided?

I imagine consumers as dividing their attention in a given day across three different types of “events” or modes: Events that span bigger blocks of contiguous time (“Rocks”), micro events that take advantage... See more

When Indiana Jones, for example, rapidly scans a room full of cups to find the true Grail, his eyes hardly rest on a single one for more than a tiny fraction of a second. And yet, his brain is calculating, cup, cup, cup, grail? no, no, no faster than he even perceives. It’s all transient attention until his eyes rest upon that humble “cup of a

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This is why content marketing doesn’t work for most businesses. Businesses believe that publishing content attracts more eyeballs to their websites or products, which in turn increases sales. But did you know that the type of content you create affects awareness, consideration, and... See more