How luxury transformed from opulence to populace, and what it means for brands
Sara Bernatamericanmarketer.com
Saved by sari
How luxury transformed from opulence to populace, and what it means for brands
When everyone goes broad, it becomes cool to go deep.
Post-luxury status symbols pt. 4: how an economic environment that favours hypergeneralism will make having a singular focus a high-status activity, and how it births opportunities for brands to start behaving more like a canvas that curates a variety of niche... See more
eugbrandstratinstagram.comThis is the new backdrop for brand strategy. Radical individualism is out, social connection is in. Brand focus is not on the end customer, but on the communities they belong to. Just as personas made individual consumers visible, the new brand methodology makes visible consumer communities and their co-dependencies and influences. New focus of
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