How luxury lost its soft power
How Vintage Became the New Luxury
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Luxury is no longer about simply reviving heritage codes of the past, but rather it’s a dream space. Status is therefore found in radical solutions and ground-breaking projects.
Victoria Buchanan • Vol.17: Victoria Buchanan: Surrealism, World Saving Luxury + Fractional Work
Heritage maximalism, implied luxury, and why new brands want old aesthetics. Creatine meme via @snaxshot - logo comp on slide one via @nssmagazine Palmirs design on slide one via @nostudioooo. Drop “luxury” below for the full length YouTube video 🫡
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