How lore became pop’s hottest summer accessory

“The internet has broken the distance that a lot of artists used to have,” Charli xcx told The Observer ahead of the release of Brat . ​“What gets me interested in an artist is when they have – not really a backstory, it’s more like lore ...”

In that moment, she defined the common thread between 2024’s biggest pop successes. From Brat summer to Tay... See more

The energy given to the act of reading and explaining helps musical moments transition into cultural ones. Take Kendrick and Drake, a feud that escalated from jousting about reputation (on Kendrick’s verse on Future and Metro Boomin’s track Like That , and Drake’s retort Push Ups ) to later trading allegations about domestic abuse (Drake’s Family M... See more