How LOEWE Is Leveraging TikTok In Modern Luxury Marketing
substack.com
Saved by Eva Pedraz
How LOEWE Is Leveraging TikTok In Modern Luxury Marketing
• Embrace Opportunities for Edutainment. TikTok’s short-form video format isn’t just addictive—it offers brands a unique opportunity to educate consumers about their products. Additionally, teaming up with TikTok beauty and fashion experts, à la The Inkey List, can help brands build credibility and win over potential skeptics.
Tribe Dynamics • July Beauty and Fashion Rankings: Beauty and Fashion Brands Rev Up TikTok’s Influencer Marketing Engine
This brand Derschutze ✢ is absolutely crushing short-form…
They’ve made $40 Million a year and hit a following of 480k
They’ve been blowing up recently and dominating everyone’s for you page so let’s breakdown how
They did this through following three... See more
itsryantoinstagram.comHow to win on TikTok: • Use Caution With #SponCon. Influencers and consumers on TikTok tend to be distrustful of content that appears overly transactional, so it’s important for brands to prioritize inspiring authentic enthusiasm, rather than leaning heavily on sponsored activities. When possible, use paid activations to elicit an organic response,... See more