added by Sam Blumenthal · updated 2y ago
How livestream shopping marketplaces are trying to become mainstream
- Livestream shopping is an emerging trend that combines livestreaming, a feature that can be found on a majority of social media platforms, with the ability to purchase products directly from the livestream. In this way, it provides consumers with a more engaging experience than just clicking and filling a virtual shopping cart. Livestream shop... See more
from A Comprehensive Guide to Live Stream Shopping by Maira Genovese
Sam Blumenthal added
- For The New Optimists, livestreaming will continue to be a dominant shopping option. Why? This is a highly social, on-the-go group, and livestream allows them to interact and shop virtually anywhere. This form of conversational commerce is mainstream in China (livestream shopping generated $4.4bn in sales in 2018), Japan, Southeast Asia and South K... See more
from CCC - Home by Andrea Bell
sari added
- While this motivation may be latent—even subconscious, for most—in the U.S., it’s an economic driver that’s well understood in China, fueling a thriving video ecommerce market. In Asia, the powerful force of video entertainment shopping has spawned a livestream ecommerce industry akin to professional movie production. It’s more than a place where a... See more
from Shopatainment: Video Shopping as Entertainment | Andreessen Horowitz by Andreessen Horowitz (AZ)
Sam Blumenthal added