How Liquid Death's 40-year-old founder turned 'the dumbest name' and a Facebook post into a $700 million water brand
cnbc.com
How Liquid Death's 40-year-old founder turned 'the dumbest name' and a Facebook post into a $700 million water brand
This is Mike Cessario.
He turned Liquid Death into a $1.4 BILLION brand in a boring industry.
Mike sells water in beer cans & hires pornstars for ads.
Here's how he used branding to build a $1.4B water brand đ¤ https://t.co/pxkX5VTlDB
Sunday read
If you want to learn how to win in a commoditized market, Liquid Death is THE playbook.
⢠It sells water in a beer can
⢠Valuation: $700M
⢠On track to do $250M/yr in revenue
Here's how it used... See more
Netflix Director Mike Cessario sold $130M worth of water last year.
His company Liquid Death is dominating the water industry with edgy branding and masterful storytelling
Here's how it grew to a $700 valuation overnight https://t.co/yMyIEGXGhu
Liquid Death is not so much selling purified water as it is selling purified marketing, Jacob Stern writes. â
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With its melting skull logo and over-the-top slogan, âMurder your thirst,â Liquid Death âfeels more like an absurd stunt than a real company,â Stern writes. But itâs no joke. The company is now reportedly... See more
instagram.comA client and I were recently analysing the surprising success of the canned water brand Liquid Death, now valued at over $700 million. In case youâre not familiar with it, Liquid Death is notable because the entire brand is essentially one big joke â itâs water (obviously a pure and healthy substance), presented in a âdangerousâ heavy metal kind of... See more