This is Mike Cessario. He turned Liquid Death into a $1.4 BILLION brand in a boring industry. Mike sells water in beer cans & hires pornstars for ads. Here's how he used branding to build a $1.4B water brand 🤘 https://t.co/pxkX5VTlDB

Sunday read If you want to learn how to win in a commoditized market, Liquid Death is THE playbook. • It sells water in a beer can • Valuation: $700M • On track to do $250M/yr in revenue Here's how it used... See more

This is Mike Cessario. He is → founder of Liquid Death → mastermind behind Gary Vee's socials → the greatest branding genius on planet Earth Liquid Death got to $1,400,000,000 in 4 years by following these 8 simple... See more

This is Mike Cessario. He turned Liquid Death into a $1.4 BILLION brand in a boring industry. Mike sells water in beer cans & hires pornstars for ads. Here's how he used branding to build a $1.4B water brand 🤘 https://t.co/pxkX5VTlDB

Netflix Director Mike Cessario sold $130M worth of water last year. His company Liquid Death is dominating the water industry with edgy branding and masterful storytelling Here's how it grew to a $700 valuation overnight https://t.co/yMyIEGXGhu