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How Linear Builds Product
Dedicating a significant amount of cross-functional resources to the effort, including product, design, marketing, and engineeringInfluencing the core product roadmap and customer experience to optimize for the lane being pursued
Dan Hockenmaier • Drive Growth by Picking the Right Lane — A Customer Acquisition Playbook for Consumer Startups
Rather than the product manager decides, the designer designs, and the engineer codes, we embrace a model where we make team decisions while leveraging the expertise and…
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Teresa Torres • Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value
How @Linear builds product:
1. No product managers, just a head of product. PM duties are distributed across engineering and design.
2. No durable cross-functional teams. Teams assemble around a project and disperse once the project is done.
3. No metrics-based goals. Just a North Star company-level metric goal.
4. No A/B tests. Decisions are b... See more
In the almost five years that I’ve been leading CPI ANZ, we’ve never had a “strategic plan.”
Each year, at the beginning of the year, I write a “CPI ANZ vision” which I share with the board. But I’ve been resistant to developing the more traditional 2-5 year strategic plan. And I’ve been thinking about why.
The reason is because most strategic plans
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