How Joanna Goddard Built Cup of Jo for ‘Smart, Funny, Cool Women’

And while the content might look different, the process is very much the same: Produce something valuable and charge people for access.

I don’t believe I forwarded her any applications, because from what I remember we got, like, two. But I never forgot that email. Emily was so successful in her early years of entrepreneurship because she wasn’t afraid to ask —whether she was wrangling a celebrity for Into the Gloss’s most popular feature, Top Shelf, or convincing advertisers like L... See more