
How Joanna Goddard Built Cup of Jo for ‘Smart, Funny, Cool Women’

Just a moment...
the-brandidentity.com
I found a career groove that almost satisfies all 5 “salaries:” educational, social, psychological, freedom… the financials aren’t quite there, but they’re getting close. Even though I’m least inclined to treat a passion like a business, it feels important to get this right; it creates a baseline that everything else stems from. If I can make a con
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