AUDIENCE CAPTURE - How "Influencers" Become Brainwashed by Their Audiences
youtube.comSaved by Nicole Ingra
AUDIENCE CAPTURE - How "Influencers" Become Brainwashed by Their Audiences
Saved by Nicole Ingra
My TikTok NPC essay captures the full phenomenon of our Internet crisis: influencers are taking on slavish, robotic personas to feed the dope-addled masses who want endlessly looping catch phrases.
A creator always does something to the masses: entertain, persuade, manipulate, etc. But an overwhelming amount of discourse puts the artist, content creator, or public-facing cultural contributor first. The agent. The one in control.
What’s less discussed is the other direction of this relationship: WHAT CAN AN AUDIENCE DO TO A CREATOR?
how the three members of this influencer-algorithm-crowd trinity influence and respond to one another, with platforms offering the capacity for attention and reach—influence-as-a-service—to creators, who produce content carefully tailored to both the algorithm and their niche audiences.