AUDIENCE CAPTURE - How "Influencers" Become Brainwashed by Their Audiences
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AUDIENCE CAPTURE - How "Influencers" Become Brainwashed by Their Audiences
a feedback loop that can reward performative online personas more than genuine artistic vision.”
Amanda Montell • The Age of Magical Overthinking
A creator always does something to the masses: entertain, persuade, manipulate, etc. But an overwhelming amount of discourse puts the artist, content creator, or public-facing cultural contributor first. The agent. The one in control.
What’s less discussed is the other direction of this relationship: WHAT CAN AN AUDIENCE DO TO A CREATOR?
Matt Klein • Page Not Found
The point of making content is to get an outcome,” he added.
The success of mega-influencers or thought leaders who have, in effect, transcended algorithmic management can make it difficult to see that. The Seth Godins, Mel Robbinses, and Brene Browns of the internet don’t appear to be trying to “get an outcome.” They don’t have to. Their influence... See more
The success of mega-influencers or thought leaders who have, in effect, transcended algorithmic management can make it difficult to see that. The Seth Godins, Mel Robbinses, and Brene Browns of the internet don’t appear to be trying to “get an outcome.” They don’t have to. Their influence... See more
Tara McMullin • 'The Creator Economy Is Eating Creative Acts'
The goal is to lock every single person into one platform—to own them from sunup to sundown, to know everything about them and monetize their every thought.
Hank Green • A Beautifully Foolish Endeavor: A Novel (The Carls Book 2)
In a social media–centered society, we’ve all been rendered at once cult leader and follower.