Core Strategy #2: Notes

Newsletters build trust. Notes build visibility.

Think of Notes as your organic marketing channel inside Substack. They introduce you to new readers, keep you top-of-mind, and drive your growth.

Why It Matters:

• Notes are discovery-focused—they help people find you.


• The Substack algorithm amplifies Notes, but not newsletters.


• Low

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Core Strategy #3: Comments

Comments are your low-effort visibility hack.

Every comment you leave is a free visibility for your work. People notice thoughtful contributions, click your profile, and some subscribe—without you ever having to "sell" yourself.

Why It Works:

• High visibility: You’re engaging where readers already are.


• Zero friction: No need

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