How I sold 10,000 books without a book deal, an agent or Amazon

As a caveat, it’s impossible to pin down precisely how much this stuff really matters. Amazon is hedgy with its data, and rigorous experiments are impractical to run. But based on everything I’ve seen and heard, I believe in it. Given the potential upside, it’s startling to see how little effort authors typically invest in optimizing this side of t

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