Every Monday morning at Nest, that’s how my management meetings started: Who are the great people we want to hire? Are we making our hiring goals or retention metrics? If not, what’s the problem? What are the roadblocks? And how is the team doing? What issues do people have? How are performance reviews going? Who needs a bonus? How are we going to

Zappos leadership resisted producing a set of written company values because they viewed the document production process as a fundamentally “corporate” exercise. However, in the end, scalability and the unsettling nature of growth pushed the company to translate its unique culture into words.