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How Great Leaders Communicate
Within companies that effectively over-communicate, employees at all levels and in all departments understand what the organization is about and how they contribute to its success. They don’t spend time speculating on what executives are really thinking, and they don’t look for hidden messages among the information they receive
Patrick Lencioni • The Four Obsessions of an Extraordinary Executive: A Leadership Fable
Having a clear sense of purpose—and communicating that purpose consistently—is a key attribute that defines inspirational storytelling, especially among leaders who run the world’s most admired brands.