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Don't just want to solve your customers problems - do it in a way where they say wow

lurking is a feature not a bug it's actually part of the Goodreads business model - said 90% of our content is written by 10% of our people and that's that's by design so most people can just use Goodreads to read reviews read discussions find lists that have been created by other people

when there's a problem that a lot of people have you will find small numbers of people going out of their way to solve that problem using kind of manual or hack together tools and in the trick of course is can you productize what they're trying to do make it easy for them to do with technology to really amplify and then you can grow really fast