How Forums Built the Foundation for Streetwear

books.) In the late 1990s and early 2000s, kids like me wanted streetwear because nobody else wore it. In the span of a generation, that thinking has flipped. Today, young men and women hunt for streetwear precisely because everyone else is wearing it. Like all compelling subcultures, the secret was too good to keep to ourselves. Streetwear broke t... See more

Building a collection on the internet is like building a sandcastle on the beach: eventually the tide washes in and it’s as if it never existed in the first place.