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How Fitness Will Change Forever
The North American market for health & fitness was over $32 billion in 2017. Creators are creating their own offerings using new platforms like Playbook, Fitplan, and Blok Fitness, which have the potential to disrupt the boutique fitness and personal training industries.
Li Jin • Four implications of disruption theory for the Passion Economy
Peloton — working out with friends online
Mercedes Bent • Omnichannel Social: How the Pandemic Transformed Social Products
The COVID-19 pandemic shuttered gyms and boutique fitness studios across the country for nearly two months and left 500,000 people out of work.