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How Fitness Will Change Forever
The COVID-19 pandemic shuttered gyms and boutique fitness studios across the country for nearly two months and left 500,000 people out of work.
Mary Hanbury • THE FUTURE OF FITNESS: An inside look at the winners and losers as the industry faces upheaval
For many people in the U.S., staying in shape means getting in your car and driving to the gym. Movement is something on a to-do list, siloed off from the rest of daily life. But there are other ways to approach exercise. In many countries, movement is baked into everyday life — as a way to commute, to build community or to connect with nature. Tap the link in our bio to read four lessons about exercise from fitness experts around the world. Photos by @iancheibub, @vesa.jpg, @kosukeokahara and @pdossantos
instagram.comThe North American market for health & fitness was over $32 billion in 2017. Creators are creating their own offerings using new platforms like Playbook, Fitplan, and Blok Fitness, which have the potential to disrupt the boutique fitness and personal training industries.
Li Jin • Four implications of disruption theory for the Passion Economy
Speaking of Peloton, let’s not forget that they’ve spent hundreds of millions of dollars on production studios, music licenses, and instructor talent to create a premium experience. So, when they heavily discount their app, making it free for 90-days, it’s hard to imagine fitness-seekers won’t defect from their local studios.
Anthony Vennare • Will The Fitness Industry Ever Be The Same?
What’s happening: Under lockdown, outdoor activities like walking and biking were deemed essential. For transit, exercise, or mental health, the use of vacant sidewalks, empty streets, and secluded trails are the preferred means of socially distant activity.