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How Fitness Will Change Forever
For some, social isolation will leave them craving the community aspect of their favorite studio or gym more than ever before. Others who responded to the pandemic by purchasing a Peloton, outfitting a home gym, or downloading an app like Obé Fitness might not turn back.
Anthony Vennare • Will The Fitness Industry Ever Be The Same?
The COVID-19 pandemic shuttered gyms and boutique fitness studios across the country for nearly two months and left 500,000 people out of work.
Mary Hanbury • THE FUTURE OF FITNESS: An inside look at the winners and losers as the industry faces upheaval
The big picture: this crisis is amplifying concerns brick-and-mortar operators have been wrestling with in recent years. Mainly, will on-demand and connected fitness offerings poach their members?