Saved by sari
Digital is fashion's post-pandemic future
"Forma, a virtual try-on app, is getting more requests from brands wanting to try the technology....The current crisis could open up more opportunities for digital fashion, which has mostly existed on the fringe of the industry"
Sar Haribhaktix.comShein shows one way this can go - it’s built a smartphone-only fast fashion brand that appears to be bigger than H&M and Zara combined in the USA. Part of the Shein story is the pace of inventory and the use of data (it claims to add 8-10k new SKUs every single day) but the other is that it has built this business with cheap shipping and (like ... See more
Benedict Evans • TV, merchant media and the unbundling of advertising — Benedict Evans
Core Is the New Chic
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