Digital is fashion's post-pandemic future

For digital fashion to take the lion’s share of the market, it could require a wave of young designers working exclusively with digital clothing to drive a shift in consumer habits. Karinna Nobbs, retail and marketing strategist, says that “although adoption of a digital attire is mainly viable in concept as opposed to practice, due to it being a n... See more

Such a shift would, of course, encourage a radical rethink in how designers approach their practice. There would be heavy emphasis on rendering images, as opposed to traditional pattern cutting, which could advance design beyond the capabilities of physical manufacturing. “I find the consumption of images very intriguing, as at this moment, designe... See more