How Erik Hoel Went From Professor to Newsletter Creator with 40,000 Subscribers - Growth in Reverse
10 key insights from Lenny Rachitsky on building a successful newsletter:
1. What do people ask you about that you don't have a great answer to? Viral essays are hiding inside this question. If people keep asking you the same question and nobody's written the answer, take on the challenge yourself.
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Chris Best, Hamish McKenzie, and Jairaj Sethi started Substack in 2017, but their history dates back years before. Chris co-founded the anonymous posting app Kik during his third year at the University of Waterloo (2010). He spent the better part of eight years at the company where he met his soon-to-be co-founders. When Chris left Kik in early
... See moreAli Abouelatta • ✍️ Substack
While launching a premium newsletter might sound appealing for writers, it can also take a long time for creators to attract enough paying readers to make it financially sustainable. “The two types of people who seem to be making it work right now. They either have an existing kind of audience – Andrew Sullivan is certainly one – who can jump in... See more
Oliver Franklin-Wallis • Newsletters could be the next (and only) hope to save the media
A System That Builds Over Time
Here’s how I structure my week:
That’s it. Simple, repeatable,... See more
Here’s how I structure my week:
- Start with a long-form post on a topic my audience cares deeply about.
- Extract 3-5+ Notes and takeaways from that post.
- Publish the Notes over a few days.
- Let specific Notes and Posts convert readers into subscribers.
- Watch what performs and do more of it.
That’s it. Simple, repeatable,... See more