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How Entrepreneurs Can Build Product-Led Communities
Founders: Find something that is both important to you and resonates with a group of people at this particular moment in time. In the early days you’ll need to frame your story—to recruits, to partners, to investors, and to the entire outside world—along those lines. Talk about why your company matters, not just what it does. Make sure your product... See more
D'arcy Coolican • Product Zeitgeist Fit: A Cheat Code for Spotting and Building the Next Big Thing | Andreessen Horowitz
First, build something people want. Community cannot be forced. It’s something that buds organically around what people value and want to talk about. If your product solve a real problem and you find the right early adopters (pre-requisites for being able to grow) — look out for where these people are talking.
Jaryd Hermann • How Notion Grows
