Saved by Katarina Andrejević and
How Duolingo Reignited User Growth
“I think return usage or any measure of customer satisfaction and loyalty are really important, because I think we’ve seen in the history of the internet that there are many companies with incredible topline figures, but at the end of the day those companies stall because they don’t have any retention and they can’t hold on to their users.”
Martin Eriksson • Product Leadership: How Top Product Managers Launch Awesome Products and Build Successful Teams
We ran 100's of experiments @ Duolingo in 2022.
These 4 helped were big for retention:
1) Widgets that “come to life”
Our take: Duo gets progressively more frustrated throughout the day if you haven’t done your lesson.
Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising
Ryan Holiday • 1 highlight
amazon.com
