Saved by Katarina Andrejević and
How Duolingo Reignited User Growth
-Duolingo English Test (9%)
Tanay Jaipuria • Duolingo and Consumer Subscription Businesses
Aggressive growth projects often lead to UX cruft, slowly degrading long-term user engagement and retention. Yes, you can move short-term metrics by throwing a blocking modal that up-sells a subscription (yes newspaper websites, I’m talking about you!) but how long before that alienates long-term users?