Somehow, despite massive secular shifts and a lot of noise about rising ecommerce penetration, the DTC products themselves have produced only one billion dollar outcome: Dollar Shave Club (two if you count Harry’s).

DTC Brands / Retail Dive. When it comes to marketing at direct-to-consumer furniture brand Article, the medium is the message. A world of constant online communication means retailers can reach customers in their inbox, on social media and everywhere else they virtually wander.