Last week, i tried to convince 300 marketers of my crazy plan. I explained how I plan to beat McKinsey with 1 FT Marketer at my company. Here are 10 principles driving the strategy: Principle 1: Master the audience funnel • Rented... See more

The boring answers

What might be flashing through your head are the easy ideas:

• ad creatives (and landing pages, and really all assets) will have infinite variations, and it’ll be easy to generate/test many of them


• video, audio, and other forms of content will be much cheaper to create, thus more accessible to a wider swath of marketers


• LLMs will

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"Historically, only ~20% of Google searches were monetizable. With Al-driven personalization and intent inference, this funnel is expanding." https://t.co/O54hlGkCj4