How does Google (Ads) Runs a $100B 'Growth Product' Machine?
The definitive framework to find your next scalable user acquisition channel
Sandy Diaogrowthunhinged.com
As you can see, this funnel no longer has an advertising budget. We’ll keep running ads for as long as it stays profitable. If, for some reason, we lost money on this test, we would turn off the ads, rework the funnel, and then test again with another $100. I never like putting very much of my money at risk at any given time, so with each new funne
... See moreDean Graziosi • Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers
Advertising Incrementality Measurement using Controlled Geo-Experiments: The Universal App Campaign Case Study ∗
Advertising Incrementality Measurement using Controlled Geo ...
A new era of quant experimentation
In trading, the objective is to place a series of trades to increase the value of a portfolio. This starts with market research. We use indicators—such as company fundamentals, volatility, and momentum—to deepen our understanding. As we learn about the market, we start to identify patterns and develop hypotheses a... See more
In trading, the objective is to place a series of trades to increase the value of a portfolio. This starts with market research. We use indicators—such as company fundamentals, volatility, and momentum—to deepen our understanding. As we learn about the market, we start to identify patterns and develop hypotheses a... See more
Josh Payne • The New Science of Growth Marketing
Ad networks, most notably Facebook and Google, provided solutions to advertisers’ buying problems. The main thing they provided was more data on consumers.
Adam Keesling • Explaining a16z's Investment in Substack
Google Search today is doing ~$150B run-rate in revenue.