updated 5mo ago
How does Google (Ads) Runs a $100B 'Growth Product' Machine?
- In general, query growth is relatively slow (Google already does >100B queries per month), but Google continues to show ads on more queries and optimize the click through rate and cost per click which continues to drive 30%+ revenue growth.
from Disrupting Google Search by Tanay Jaipuria
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Advertising as a business model for the web was unplanned. Google thought they were going to license their search algorithm.
from Opinion | How the $500 Billion Attention Industry Really Works by Tim Hwang
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