How does Google (Ads) Runs a $100B 'Growth Product' Machine?...

How does Google (Ads) Runs a $100B 'Growth Product' Machine?

Eugene Segal thegrowthloop.io

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First, some background. I ran search ads at Google for over a decade, and I could see the inexorable pressure to take up more and more space with ads. It’s one of those things where there's just so much money to be made that people come up with cleverer and cleverer theories to justify why it’s okay.

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