The boring answers

What might be flashing through your head are the easy ideas:

• ad creatives (and landing pages, and really all assets) will have infinite variations, and it’ll be easy to generate/test many of them


• video, audio, and other forms of content will be much cheaper to create, thus more accessible to a wider swath of marketers


• LLMs will

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A new era of quant experimentation

In trading, the objective is to place a series of trades to increase the value of a portfolio. This starts with market research. We use indicators—such as company fundamentals, volatility, and momentum—to deepen our understanding. As we learn about the market, we start to identify patterns and develop hypotheses... See more

Digital ad efficiency = Scale * Likeliness of ad to be clicked * Targeting Accuracy