How does Google (Ads) Runs a $100B 'Growth Product' Machine?
Last week, i tried to convince 300 marketers of my crazy plan.
I explained how I plan to beat McKinsey with 1 FT Marketer at my company.
Here are 10 principles driving the strategy:
Principle 1: Master the audience funnel
• Rented... See more
It turns out @desmondhth is right (again).
Paid > organic.
I got my AI photo generator to $6k/month almost purely via organic, but I wanted to revisit paid before going further down that rabbit hole.
It turns out paid ads were a HUGE opportunity for me that I was... See more
Tyler Williamsx.comThe boring answers
What might be flashing through your head are the easy ideas:
What might be flashing through your head are the easy ideas:
- ad creatives (and landing pages, and really all assets) will have infinite variations, and it’ll be easy to generate/test many of them
- video, audio, and other forms of content will be much cheaper to create, thus more accessible to a wider swath of marketers
- LLMs will