💡 How do you run a sustainable business?

Make things better. It’s entirely possible that the thing you are marketing satisfies no real demand, there is no good strategy behind it, and that you are being selfish in thinking that just because you built it you should stick with it. Blow it up. Start over. Make something you’re proud of. Market something you’re proud of. But once you’ve done

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Eight marketing maxims

• Trust is worth more than attention.


• Helping people get to where they seek to go is more effective than hustling people to persuade them to go where you’re going.


• Choose your customers, choose your future.


• Tell ten people. If they don’t tell the others, make a better product.


• Creating the conditions for the word to spread is the j

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