How do you build a brand people love?
- In this exclusive interview, she walks through the most important brand decisions startups can make to appear formidable, credible, and ready to make change. As you’ll note, none of them require a big budget or huge team — just supercharged attention to detail.CONSISTENCY IS EVERYTHING - Invest the time to clearly articulate a set of standards fo... See more
First Round Capital • This Brand Strategy Can Make Your Startup Look Bigger Than It Is
There are many “best practices” for “building a brand” on social media. Ignore them. You don’t have to post everyday or follow strict brand guidelines. Find your own style and go at your own pace. Allow your voice and aesthetic to change as you grow and evolve.
James McCrae • Being an artist in the age of algorithms
A good brand strategy should be:
- Rooted in truth: Not invented out of thin air - it elevates something that is true about the business
- Differentiated in the category: It captures a sentiment in the category that no one else already knows
- Emotionally rich: It responds to an emotional opportunity with your audience in an inventive, rich way
- Creativel
Koto • Early-stage branding: driving go-to-market impact
What advice do you have on being a custodian of a challenger brand?
As a brand team, the first thing is to be pragmatic. So over-index on the high-impact, high-visibility communications, and don't worry too much about the longtail of every social post going out.
Second, don’t be too precious: encourage the team to have fun with the brand. Over-inves... See more
As a brand team, the first thing is to be pragmatic. So over-index on the high-impact, high-visibility communications, and don't worry too much about the longtail of every social post going out.
Second, don’t be too precious: encourage the team to have fun with the brand. Over-inves... See more
Ben Cooper • Olio Interview — The Challenger Project | The Home of Challenger Brands
- "Rather than applying the traditional object oriented approach of wrapping a consumer around a product; instead by identifying every opportunity to establish a brand as a cultural institution (that serves the public in it’s operation), the brand consistently fortifies an ethical and moral foundation from which to exist."