
Saved by Keely Adler
How Did We Get So Obsessed with Streaks?
Saved by Keely Adler
Companies that exploit our gameplaying compulsion will have an edge over those who don’t, so every company that wishes to compete must gamify in ever more addictive ways, even though in the long term this harms everyone. As such, gamification is not just a fad; it’s the fate of a digital capitalist society. Anything that can be turned into a game s
... See moreGamification. Techniques like "streaks" for using the product multiple days in a row can encourage people to start a habit, although they can also backfire when people accidentally break a streak.