How Did Everything Get So Mid?

In recent years, an underlying sense has emerged that algorithmic culture is shallow, cheap, and degraded in the washed-out manner of a photocopy copied many times over.

There are many reasons why this might have happened.

Perhaps when times are turbulent, people seek the safety of the familiar. Perhaps it’s our obsession with quantification and optimisation. Or maybe it’s the inevitable result of inspiration becoming globalised.