How Dave Portnoy Single Handedly Changed the Media Business Forever — Ari Lewis

Barstool has an excellent platform for influencers to leverage:

• Provide them with the infrastructure to succeed

Dave realized that content was a commodity. Anyone could create content, but you can’t create a personality. That is how Barstool's content model was born. The company's model relies on four tenets:

• 55 million global downloads and stream (May, 2020)

• 2.3 million Twitter followers

Barstool's influence translates to money for the influencers.

• 8.4 million US unique monthly audience for their podcasts (May, 2020)

• Give them a platform

Barstool Sports started in 2003 by Dave Portnoy. The idea was to create a media publication that catered to people interested in gambling. Barstool found an audience, albeit, niche. It's initial success boiled down to one reason: Dave Portnoy. People loved Dave and Barstool's fans became known as "Stoolies".

• Find amazing talent