How Crypto Projects Like Loot are Rewriting the Playbook for Building Communities

So crypto enables creators to bypass gatekeepers.

Now in the 2020s, as Web3 develops and a new era of digital ownership begins, creatives will be richly rewarded to the extent that they have the creative skill of building community around themselves – those creatives who best invent context and stories. It might be that this skill, more than the art itself, is what triggers unusual amounts of mone... See more

For example, projects like Nouns or Shibuya allow owners to dictate the course of the project or plot. These projects are premised on ownership satisfying a need to be heard.

Since Blitmap’s launch, Hofmann had been thinking about other novel ways to promote the creation of blockchain-based art and communities to surround them. One idea he had was to let people create (or “mint,” in blockchain-speak) NFTs based on his random-item generator for free — essentially just to see what would happen. He would not provide any ar... See more