How Crypto Projects Like Loot are Rewriting the Playbook for Building Communities

On his blog, gaming company founder Kyle Russell envisioned a successor to Marvel’s cinematic universe popping up on a project like Loot: Assuming the project’s originators went with the direction of the Loot zeitgeist, all of this would be [intellectual property] that could be re-used and remixed by anyone. That might sounds crazy — isn’t the... See more

My intuition is it’s more likely to start with distribution than crowdfunding. There are tools to fund future development or work available to most creators. If you're a musician, you go to a record label and I'm sure there's the equivalent in the influencer world. Competing head to head with existing services is not the way to go. The new cool thi... See more

"There are so many facets to what crypto can enable, including the creation of community-owned platforms. That's the biggest shift—it's tough (or near impossible) to build wealth without ownership, and artists have never had ownership of platforms. If you look at the market cap of Spotify, look at the value of Patreon, it's in the billions of dolla... See more

Since Blitmap’s launch, Hofmann had been thinking about other novel ways to promote the creation of blockchain-based art and communities to surround them. One idea he had was to let people create (or “mint,” in blockchain-speak) NFTs based on his random-item generator for free — essentially just to see what would happen. He would not provide any ar... See more