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This is why writers like newsletters so much. **As other distribution channels are becoming increasingly crowded, email provides an alternative trade route.**

What’s interesting about newsletters is that consumers are willing to pay for them. While blogs have never really figured out monetization (apart from ads), Substack alone claims more than 50,000 paying subscribers.

As long as the number of subscribers increases, so will the number of newsletter publishers. Users’ email inboxes – already full with non-newsletter-emails – will get as crowded as social media newsfeeds. Just wait until Gmail introduces an algorithmic feed for your newsletter inbox.

While blogs could in theory be read by anyone with a browser, the technology that really mattered on the consumer side were RSS readers – and those were never adopted en masse.