Users are slowly beginning to turn away from social media as a source of great content; a recent Pew report found that about 48% of people get their news from social media, which is a huge number but still down 5% from even a year ago. More creators are forging multi-platform, independent careers, which can make it hard for audiences to find them.... See more

Newsletter businesses are by no means new: Goop, Gwyneth Paltrow’s wellness empire, started as a newsletter back in 2008; Morning Brew, which launched in 2015, now brings in more than $20million in revenue.Business analysts such as Ben Thompson of Stratechery and Bill Bishop of Sinocism have built substantial readerships around their insightful... See more

This is all very good news, for writers and for readers. Filtering news and adding useful commentary is a nontrivial task, it’s hard to scale, and scaling it in one domain doesn’t imply skill in doing it somewhere else (if I switched places with someone who wrote a sports newsletter, we’d both lose all our readers). But the subscription newsletter... See more