How confident and intentional marketing has helped me grow my business

“As platforms combust around us, brands are frantically asking, “Where to next?”.

We’ve done a familiar dance for over a decade: users have jumped from blogs to Myspace to Facebook to Instagram to Snapchat to TikTok, and brands and ads have duly followed, collecting ever more data on our lives along the way. [...]

But what i

For example, send a monthly announcement to your audience about one aspect of your services you’d like to highlight that month, whether it’s your 1-1 service, group program, or online course. Post the announcement everywhere you can: email newsletter (if you have one), social media channels, and even send a few individual emails to those you haven’

Three key ways I often teach about how to be discovered by prospective clients: Authentic content – Instead of seeing content creation as a chore, look at it as a discipline of “public journaling” and “creativity fitness”. Share what’s true for you today, or what you feel is important for the world to know about. Use it as a way to practice creatin

How you market your ideas—and yourself—will determine the impact you make and the breadth of community you will reach. Your ability to push your ideas broadly will also depend on how well you tune in to the needs and concerns of others.