Here is one that I’ve encountered time and again: marketing is the mother of revenue. Some of you might wince at the idea of self-promotion and all of your biases with the word marketing. When it comes to gigantic corporations, I do too. But let’s consider this in a small business context, where you work in and with your community. In this sense,... See more

• The long tail of the internet has provided a way for sovereign creators
  
  and businesses to ‘
  
  niche at scale
  
  ‘ in ways not possible at any other time in history, fostering unparalleled creativity and innovation;


• The quality of an audience matters;


• Being tiny is mighty;


• Delighting the weird is a superpower;


• When you build a business, you’re building a new

... See more

When you publish a strong opinion piece on Substack, an evergreen strategy post on your blog, or a case study that showcases your thinking? That’s what resonates . That’s what gets bookmarked, shared in Slack channels, and mentioned in client DMs.

If you’re just starting, keep it simple. Pick 2–3 pillars, topics you want to be known for, and go... See more